Building logos has not been something in the market. Traditionally, they were created differently and today, it is more advanced, and unconventional. The methods may have changed because of highly innovative and machine learning based software, but what remains constant is the out of the box creativity which has always been in demand.
Some of the iconic companies that are still making great money have also altered their logo as the times have modernized. However, the significance is vital and it is possible through logos that an ordinary person is more profound today with an ability to differentiate regarding the objectives and nature of a particular business. In this blog, you will see how a logo designing agency develops logos for various industries; so, keep reading to see what you can relate with the industry you or your brand operates in.
Some of the core principles of an excellent logo would be;
- Sensible and captivating
- Aligned with business core competencies
- Dynamic and scalable
- Appropriate for the industry
Are you an emerging burger chain that is clueless regarding the guidelines of their business logo? Well, it is certain that there are no rigid requirements but the closer you get with your values, and business ideology the better logo will be consequently created. So perceive it like this; your logo is not only made for the sake of social media pages and your website, but for your packaging too which could be on boxes, tissue paper, or paper wraps.
Creating a successful restaurant starts with great food and impeccable service. Getting started with your business starts with a brand that exudes your unique flavor. Customers will be eager enough to buy from you even before they open the menu with an appetizing restaurant logo.
Remember, your goal is not to be extra trendy but to have a logo that defines your brand tale. For example, choosing the right colors will start making sense to the audience and this is how they get clicked with your offerings. In an instance, if you are baking and selling cakes, the most relevant colors would be brown, black, orange and red. Here is a quick tip: try mockups before picking and finalizing the logo. While there are hundreds of cuisines worldwide, you need to see which logo would be most relatable and likeable with your products.
Shedding light on the medical industry, what colors would come in your mind? It is usually the white, red and perhaps yellow because that reminds people about ambulances, right? This is how the world revolves, and being as close to your audiences’ minds is the key to success because that is how they can adapt relevancy.
Choosing a career in medicine can be incredibly rewarding (and challenging). Creating a brand for your medical business shouldn’t be hard, despite the challenges of working in medicine on a day-to-day basis. The right medical logo will convey your healthcare expertise to patients, whether you work for a hospital or for a pharmaceutical company.
Other than the colors, a hospital logo would have a lot of empty spaces and it usually has a tiny icon logo with some word mark so that the name is also prominent. Some hospitals or clinics have long names, so they prefer to keep abbreviations in their logo. Being sparky or gleaming with a logo in this industry is nearly inappropriate so one should never opt for it.
Pop of colors, glamour, something vivid, and bright are some of the descriptions clicking in a person’s mind when they are thinking of cosmetics. Now this doesn’t specifically have to be about makeup, or skincare; even cosmetic surgeries are now under the same umbrella. However, you have to be particular about the niche which will set a base for your logo. Something that works in favor of cosmetics brands is that they can easily experiment with colors, and logo types. For example, if you opt for a lettering mark, it will look as lavish as a logo icon would.
However, it is being observed that most of the cosmetic companies would just get away with their best work within the use of word marks. In this instance, what is highly prioritized is the name of your brand, and of course the association with the parent company, if any. So this is also a factor that influences the look of your logo. This is why it is advisable to first create your brand name and only then focus on generating the logo. You can emphasize more on the background color and font color, and undoubtedly the size and style of font. Anything fancy would also look as appealing as anything basic. It is all about finding the right sort of combination for your company and assessing if they would make sense with your product range.
Nature and plants
If you are a plant and flowers selling company, then of course a logo is certain. Upon brainstorming, you should first see what colors align with your brand name. It is often neglected by the majority of the people but all of these essentials are integrated and dependent on one another where everything has a certain effect on something.
Leaves are symbols of growth, rebirth, and life, just like trees and plants. An organic logo is a great addition to any business that has something to do with the outdoors, including gardening, florists, and companies that offer environmentally friendly products.
Similarly, if you are using an icon-based logo then you have to see the gap areas to fill in the colors that you have already planned for the logo. There are chances that frequent modifications may be needed once you reach the final stage.
If you are a logo designing agency, it is a great idea to expand the portfolio in a way that makes it easier for the potential clients to recognize your niche and then select you for their brand logo.