Let’s be honest: half of 2020 has flown being confined to our homes and gradually getting used to the work-from-home lifestyle. But in the midst of all this, a lot of logo trends have been easy to miss.
Whether you’re a graphic designer, an entrepreneur or a marketer, being aware of the logo trends in the industry is crucial, as a logo is generally what defines your business or work, and is the key to brand identity. Choosing a logo needs to be done carefully as well as needs to last for a long time, so picking a logo that is instantly recognizable, trendy and timeless is the key.
2019 logo design trends were a range of minimalistic letter logos, pixel design and neon bright colors, and also a comeback of vintage 80s styles. But what will 2020 bring us? Here are some of the ongoing design trends of the year.
3D Gradient Logos
Gradients are a great way to turn any group of colors into a dynamic spectrum of color that feels like it has life and can be visualized as real. This year, designers will give rise to the newest evolution of gradients creating depth and 3D effects in logos
These are logos that are usually hand-drawn. This year, more sketch-like and stamp-like brands continue to embrace the raw, organic look. With all the digital perfection out there people are like the aesthetics of hand-drawn logos. Brands can use the hand-drawn look to show off their authenticity and give their logos the personality their customers want to see.
With this 2020 trend, designers are ditching flat and semi-flat trend design. Shapes and colors are still simple, but with more layers to play with. Designers are creating more complex logos that use highlights, shadows and overlapping colors to communicate even more about their brands. Layers don’t always have to have color. Designers also use shading and semi-transparent layers to create subtle effects.
Strong Font Logos
So recently, designers have grown bolder. A wide variety of bold font choices appear in the logos now. But not any font will do. Just making up a business name under your logo mark in a serif or sans serif font or Times New Roman is not enough. Often, getting creative with the type treatments to personalize the design is the key to these logos.
The beauty of this trend is its flexibility. There are so many strong fonts available to choose from – there’s bound to be a striking option that suits your unique brand.
The modern minimalist designs keep the “less-is-more “aesthetic and execute it with a sense of warmth and humor. All minimalism reduces it’s subject to just the visual aspect. This makes minimalist logos very adaptable to a wide variety of backgrounds and mediums – making them very functional. They’re also more accessible and more fun. In 2020, we expect to see more logo designers exploring new ways to playfully interpret the minimalist style to suit unique brands.
So here are some of the logos trends are the ones that are kicking off a brand new era of design. And we can’t wait to see how they’ll all be used and reimagined in 2020 and beyond!